Sprouts & Paws

Designing the Website for Sprouts & Paws

Sprouts & Paws is a pet and plant lifestyle brand. The goal of this project was to design the brand identity and a website that reflects the warmth and personality of the brand.

Challenge: Building a Cohesive Brand and Web Presence

The brand needed a visual identity that felt approachable and charming, then translate that into a structured and user-friendly website.

Approach

I started with moodboarding and sketching to define the brand’s visual direction before moving into logo design and site structure.

From there, I created a sitemap to organize the content hierarchy before building out the full UI design.

Solution

The final design brings together a playful illustrated identity with a clean, structured layout that guides users naturally through the site.

Outcome and Reflection

This project gave me experience blending illustration and UI design into a single cohesive system. Balancing personality with usability was the core challenge, and it pushed me to think more carefully about how brand identity translates into a digital experience.