Bloom and Brew

Designing the Email Campaign for Bloom and Brew

Bloom and Brew is a coffee subscription brand. The goal of this project was to design a seasonal autumn email campaign that highlights their roasted beans and signature blends.

Challenge: Capturing a Seasonal Feel

The campaign needed to feel warm, inviting, and distinctly autumn while staying true to the brand’s identity and driving engagement through email.

Approach

I used a consistent layout structure across both leading with the product, followed by supporting copy and imagery to establish familiarity and guide the reader’s attention.

The layout supports quick scanning and clear CTAs, aligning with how users typically engage with promotional emails. To bring in the seasonal aspect, I introduced warm tones, subtle textures, and imagery that reflected the mood of autumn

Outcome and Reflection

The result is a cohesive two-email campaign that communicates the brand’s seasonal offering clearly and aesthetically. This project strengthened my ability to design within email constraints while maintaining strong visual hierarchy.